Increase Customer Confidence And Revenues With A Free Ssl Certificate

SSL certificates are a websites way of insuring data is encrypted on a website. While the investment appears aesthetic at first the confidence factor given by an SSL certification is a great boost to underlying revenue. A trial SSL certification may be of interest to a business if they are looking to improve customer confidence, increase revenues and more importantly avoid the legal/publicity issues of information compromises.

A free SSL certificate trial will usually get a response quickly if a business is able to generate views but not sales leads. SSL certifications were created to alleviate customer anxieties regarding online credit card fraud, without these certifications customers are often wary of the websites ability to handle their information. The end result is a lot of lookers but no takers. The end result of a SSL certificate is a sudden improvement of sales within a short period of time. Customers are also getting aware of these certifications because they are used in leading financial institutions. Other sites may post pictures of security reassurances but customers know now to look for key symbols and full http address indicators (as well as security prompts.) SSL certifications get back their investment quickly in the sense of long term revenue generated from confidence.

Businesses should be aware of the bottom-line return of an SSL certification and their cost saving methods. SSL certification insures that the effort put forth in marketing is consistent rather than erratic. The other important factor is the ability to clinch more sales on average then a website without the SSL certification. In this case it could mean the difference of being chosen over another business that happily employs its own SSL certification methods. A free SSL certificate trial should not be underestimated, especially if a business’s sales are on a consistent low.

Lastly SSL certificates while improving confidence also helps a company’s image in times of information breaches and potentially devastating PR repercussions. The implementation of security features helps curtail the attempts of accessing information fraudulently. Many resourceful fraudsters actually prefer to use reverse methods to gain access to info (key loggers) as the direct way proves time consuming and difficult. In retrospect having one customer start a blogging session over this is not worth what the SSL costs in the majority of cases, so instead of being liability in the long run you should consider investing the time into a SSL certificate.

About the Author:
Jamie is a passionate web manager who loves to promote the best ways to manage business ecommerce systems. Jamie recommends online security and in particular, a free SSL certificate, such as RapidSSL as well as apache SSL certificates for web servers. For more information please visit, www.ssl247.com]]>

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