Facts About Search Engine Optimization

Search engine optimization, which in brief called SEO, is a boon for those who rely on Internet and search engines like Google, Yahoo, MSN, etc. for getting business and making high return on little investment. SEO is a technique using which Search Engine Optimizers bring your Website at first page over search engines, which gets quality traffic and enhances sales parameters. Before, we discuss more about how SEO works; let us see the fact behind Search Engine Optimization that has made it so preferable now days.

When we talk about first page position over Google, Yahoo, and MSN and high page rank, then we must know that what is important for Google, Yahoo, and MSN. Moreover, how these search engine giants scrutinize your Website to take at it at the first page amid thousands of the Web page available in their database. Mentioned below are the techniques that these search engine giants follow to add your site in their database, to assign a page rank to your Website, and to give it a place amid top Websites providing same products / services / information:

Algorithm: Be it Yahoo, Google, or MSN, every of these specified search engine follows a different and their own build algorithm (ranking formula) for assigning a page rank to your Website. This algorithm decides the relevancy of the Webpage that the spider finds.

Crawler: Search engines send their crawler like spider, robot, or bots to your Website, which then sets an index number to your Website based on information available of the Website.

Actually what happens when a crawler visits your Website, it collects information from the site, assigns an index number to the Web page, and adds that information to the database of the search engine whose crawler visits the Web page. The role and work of an algorithm in Search Engine Optimization is quite different. Using an algorithm, relevancy of absolute words used on the Web page is checked. These words are called keywords in terminology of Search Engine Optimization.

Therefore, SEOs called content the king of Search engine optimization. Quality of keywords stuffed in the Web page actually determines that at which level your Web site will be ranked by Google, Yahoo, and MSN. If the Website has been stuffed with relevant keywords (that a common user types in search engines for finding the relevant product), then Google, Yahoo, and MSN picks that site from their database and then lists the Websites depending on those keywords.

About the Author:
Alam Fathi is a search engine optimization specialist with a total industry experience of 17 years across multiple domains. He has worked with some of the top names in the business, and possesses sound knowledge regarding all facets of SEO. This article is about search engine optimization.

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